ChristophDollis.com

Autosuggestion Is No Laughing Matter! Comics Are.

Christoph Dollis — Sun, 09 Mar 2008 14:43:29 +0000

I came across an interesting article about writing “affirmations” to help you achieve by Scott Adams.

You know, the guy who writes the Dilbert comic strip:

“But some of my goals involved neither hard work nor skill of any kind. I succeeded with those too, against all odds.”

— Scott Adams

It reminds me a lot of the “Autosuggestion” concept in this “Think and Grow Rich” audio by Napoleon Hill I’ve been listening to recently.

I’m going to do it, or something close to it.

Want more on these topics? Browse the archive of posts filed under: 80/20 Principle, Concentration, Humour, Purpose, Success, USP.

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© 2007-2008 Christoph Dollis Enterprises. Moral Rights Asserted.

Dilbert’s Salary Theorem

Christoph Dollis — Wed, 05 Mar 2008 15:28:00 +0000

Hey, I think the tech people deserve to be paid well.

But as Greek programmer Nick Georgakis reminds me…

Dilbert’s “Salary Theorem” states that “Engineers and scientists can never earn as much as business executives, sales people, accountants and especially liberal arts majors.”

This theorem can now be supported by a mathematical equation based on the following two well known postulates:

Postulate 1: Knowledge is Power. Postulate 2: Time is Money.

As every engineer knows:
        Power = Work / Time

Since Knowledge = Power, then:
        Knowledge = Work / Time

And since Time = Money, then:
        Knowledge = Work / Money

Solving for Money, we get:
        Money = Work / Knowledge

Therefore, as knowledge approaches zero, money approaches infinity, regardless of the amount of work done.

Want more on these topics? Browse the archive of posts filed under: Humour.

ChristophDollis.com Sales Pro
The place to come for more appointments, more people in the door, and more sales!(sm)
© 2007-2008 Christoph Dollis Enterprises. Moral Rights Asserted.

The Positive Impact of Blogs in Corporate Marketing to People

Christoph Dollis — Sat, 27 Oct 2007 12:24:10 +0000

Rob Neppel, President of Kithbride (kith as in Middle English friends, neighbours, or relatives, and bridge as in connection), a company which specializes in modern media relations, reveals some pointers on how blogging can both harm and help your profitability.

As with all things, the devil is in the details.

After watching that interview, I took home 11 points:

Your internet reputation matters.

If customers are writing bad things about you, know about it.

Blogging is an online social phenomenon. While some negative reviews might not be worth doing anything about because of the popularity of the author’s blog, others can spread like a wildfire causing wide scale havoc.

Don’t fight with bloggers; they’ll just post the cease and desist letter and now you’re the bully.

Instead, do what you’d do ordinarily — engage your upset customers and solve the problem.

Get them to write that you’ve done so. Honey, not vinegar…

Not all people blogging about your company is bad by any stretch of the imagination. Make friends with people saying good things.

As for you and/or your employees blogging, do: Openness humanizes you and your company.

Set clear and reasonable limits on confidential and trade information, but a bit of info about your workplace lets your prospects and customers picture you as real people, like them.

Leading edge companies encourage their employees or trusted key people to blog. Large companies (think Microsoft) have blogging initiatives. While maybe only a small percentage of customers might actually read a given post, often media will check your blog when writing a story about you giving you free publicity.

Give them something to write about — you know how media likes to fill in the blanks!

One thing he didn’t mention that I think is important is the comment or “opinion” section on blogs. The only people likely to actually leave a comment on a corporate blog might be the hard core mavens. These are people who are especially knowledgeable and interested in your company or its products and services. You want to know what these people are thinking.

A good example is Ivory soap. You’ve seen the message:

Questions?
1-800-395-9960

It’s soap! Who has questions? Obviously those people who care enough to think about the difference in either price, features, or quality. This particular phone number on a package is known is in marketing-speak a “maven trap”.

It gives a company the opportunity to know what the people who care most about their products and services think. And this is valuable because combined with a few other personality types like connectors, those with wide social circles, and salespeople, charismatic persuasive powerful types, this can cause the popularity of your offering to take off in unexpected ways.

Steady repeat predictable sales are good, but… you’d probably agree are much nicer when you’re dealing with more sales and a hot market. In other words, a trend.

I’m more focussed on making sales than actual marketing itself, but a really good book you may have heard of that has these concepts is “The Tipping Point” by Malcolm Gladwell. You can pick up a copy at my Amazon Associate store or just at your local bookstore.

His ideas together with Kithbridge’s blogging concepts could enhance each other.

Want more on these topics? Browse the archive of posts filed under: Blogging, Marketing, Videos by Others.

New Website Design, from Near Scratch – Supporting My Purpose

Christoph Dollis — Tue, 28 Aug 2007 02:32:00 +0000

Well, I moved away from the template and designed what you see.

Of course I used and modified others’ code in a lot of cases. Like the navigation tabs at top. Thanks Stu Nicholls of CSSplay.

I used a text editor. In other words, something like Windows Notepad. Very cool.

A few years ago, I didn’t know more than how to use a computer to make a good resumé and now, I’ve a decent site on the net and I know how it works.

So yes, I’m proud of myself today. Now to put it to good use.

The exact wording of my mission is a proprietary secret and besides, it could change. I came up with this wording while writing this website.

But it has the the words, “… salesman, helping other people succeed,” in it.

Want more on these topics? Browse the archive of posts filed under: Purpose, Web Design.